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New hope for people with dementia

Alzheimer’s Innovation Institute CEO, John Ashby, explained the method’s success was based on the brain’s ability to adapt through cognitive training.

"Dementia can be viewed as a slow forming brain injury and while therapeutic drugs can halt the progression of the disease, the effects only lasts for about a year before the person's decline continues," Mr Ashby said."With this program, we could see actual improvements in the quality of life of people with dementia and a slowing of the person’s decline for a longer period."

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Ashby Memory Method Launch
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